Retail sales are down considerably – as referenced within this post from Bloomberg.com. That can be a challenge not just for brick-and-mortar shops, but retail E-commerce websites too. Consumers coping with next to hopeless financial times, along with the news that US unemployment rates are in a 14-year high of 6.5 percent, is placing the crunch not how much money consumers decide to invest, but who they’ll be buying because the holiday season approaches.
Excerpt from the Bloomberg article:
“The Christmas season seems like the worst in memory, so you would need to return at least on the ’81-’82 downturn interval,” Ken Perkins, president of research firm Retail Metrics LLC, stated now in a Bloomberg Radio interview. “You are going to get to do over and beyond to excite the user to enter your shop that this season sell digital products online.”
Not only will physical retailers need to “do over and beyond to excite the consumer to coming into a shop this season,” internet retailers are facing the very same challenges also. This is currently beyond “contest” for internet retailers – that is approaching strategic warfare to market customers’ spending bucks on the web. In such dire circumstances, let us explore what online retailers can do to ease success, while maintaining advertising tactics to some fair expense speed, start a new channel to promote, and above All, ROI:
Embrace Social Networking Titles
Research indicates that roughly one-third of big US retailers are actively engaging in social networking websites, such as Facebook.com. This begs the question why are not the other two-thirds employing this new medium to convey to prospective customers? Can it be too little understanding, a fear of the unknown, or worries over cheapening that a “brand?” Just the shops and brands may answer these queries, but I will provide you one very powerful argument as to why they need to – it is a FREE platform for strategic marketing. Where out-of-pocket funds are required is to associate with an Interactive Marketing firm having a complete grasp of this communication medium itself in combination with E-Commerce experience.
If you concentrate solely on Facebook (to begin), you are taking a look at a “recorded” crowd of over 36 MILLION US traffic independently. This is a website that’s rated at #5 of their most trafficked websites online according to Alexa.com. How do retailers manage NOT to take a look at a chance like this?
Facebook isn’t for youngsters. Facebook isn’t only for college students. In 2008, new users have flocked to Facebook in droves. CEOs, Moms, Dads, individuals rekindling friendships, and a lot more varied demographic profiles are currently utilizing Facebook to a DAILY basis.
Ideas are being traded. Discussions are being eased. Opinions based on peer reviewed input signal are being shaped. Odds are, your shop or manufacturer is currently in the huge stream of discussions and data exchange. By not engaging in social networking sites such as Facebook, you’re just not performing your job as an internet marketer to your complete capacities.